2024 Ofcom Online Nation summarised into some key takeaways:

𝗧𝗵𝗲 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗚𝗲𝗻𝗱𝗲𝗿 𝗚𝗮𝗽: Women spend significantly more time online than men across all age groups, with 18-24 year old women spending over an hour longer online daily than their male counterparts (6h 36m vs 5h 28m).

𝗧𝗲𝗰𝗵 𝗚𝗶𝗮𝗻𝘁𝘀 𝗗𝗼𝗺𝗶𝗻𝗮𝘁𝗲 𝗧𝗶𝗺𝗲: Almost half (48%) of UK adults' online time is spent on services owned by just two companies - Alphabet and Meta. That’s over 2 hours daily on average.

𝗥𝗲𝗱𝗱𝗶𝘁’𝘀 𝗥𝗲𝗺𝗮𝗿𝗸𝗮𝗯𝗹𝗲 𝗥𝗶𝘀𝗲: Reddit has become the fastest-growing large social media platform in the UK, reaching over half of UK online adults by June 2024 - a 47% year-on-year increase.

𝗔𝗜 𝗔𝗱𝗼𝗽𝘁𝗶𝗼𝗻 𝗚𝗲𝗻𝗱𝗲𝗿 𝗚𝗮𝗽: 50% of male internet users aged 16+ have used generative AI tools in the past year, compared to just 33% of females. ChatGPT leads as the most popular tool.

𝗬𝗼𝘂𝘁𝗵 𝗦𝗮𝗳𝗲𝘁𝘆 𝗖𝗼𝗻𝗰𝗲𝗿𝗻𝘀: 22% of 8-17 year olds with social media profiles have set their age as 18+, potentially exposing them to inappropriate content. However, platforms are increasingly verifying users' ages.